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Manages client digital marketing budgets and makes decisions on budget allocation across all paid platforms including, but not limited to, Google AdWords, Google Display Network, Facebook Advertising and Twitter Advertising.
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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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The ideal candidate is collaborative, strategic, data-driven, creative, and has experience with marketing techniques, including account-based marketing, intent-based marketing, search engine marketing, paid search, paid social, email marketing, content syndication, content marketing, digital marketing, digital/physical events, and digital advertising.
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Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.
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Create, execute and support digital marketing initiatives, including local search engine optimization, business listings management, paid search and social campaigns, and collaborate cross-team on user experience assessments and research that reinforce clients’ brand and organizational goals.
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VML is seeking a Senior Digital Media Analyst with a passion for actionable analytics to solve core questions related to digital direct response campaigns that are executed through a variety of advertising channels such as paid search, display and paid social.
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Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo, or other BI tools. You will be responsible for data consolidation, analysis and insights generation and client report development-you also will need to have strong communication skills (including strong data visualization skills) with diverse audiences at all levels of the organization.
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Robust experience with using data visualization to share results and tell stories to clients at all levels. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
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Strong understanding of analytics and reporting, setting up KPIs, and using tracking tools including Google AdWords, Analytics, Tag Manager, and Data Studio. Overseeing all digital marketing and media efforts including SEM, search, (implementing keyword strategies), mobile, social (oversee and optimize paid campaigns), display, programmatic, landing page development, etc.
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Hired Gun ProfileWith more than 10 years of experience in digital marketing (the bulk of it doing paid search, paid social or analytics), you’re ready to seize the reins of a powerful data and analysis team and make it really soar.
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4 years’ experience in paid search and local service ads. You will also be a trusted resource to other departments, including Sales and Customer Success, for all things PPC. You may be asked to contribute to improving overall department efficiency and scalability, using data-driven ideas and techniques, to further scale and grow the department and better serve our clients.
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Were looking for an Assistant Digital Media Planner with an emphasis in paid search who is naturally curious, organized, has strong data analysis skills, and a passion for understanding the ever-changing technology landscape.
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10+ years hands-on experience running paid search campaigns, with a focus on direct response within retail and ecommerceExperience in managing bid optimization platforms (DART Search, Kenshoo, Marin)Advanced MS Excel fluency Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Omniture, AdWords, Google Search Console, and other relevant platforms.
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Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, and Domo is required; knowledge of visual techniques for data analysis and presentation is a plus.
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Strong understanding of SEM, social media and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration.
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