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Associate Director of Analytics (fully remote option available)Position Overview:We are seeking an accomplished Associate Director of Analytics working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
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Extensive knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT.Expertise in Web Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
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Experience with SEO tools (e.g., Brightedge, Screaming Frog, AHREFs), Google Analytics, Google Data Studio and PPC and social media platforms. Data-Driven Insights and ReportingUtilize analytics and SEO tools to measure performance, identify trends, and make data-driven decisions to optimize digital marketing efforts.
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Working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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Proficiency in Performance Marketing with expertise in Paid Search, Paid Social, and Programmatic advertising. Familiarity with Tableau for data visualization. Independently and collaboratively assess client media programs, interpreting marketing data and analyzing impact on KPIs and ROI.Deliver insightful analyses and actionable recommendations through various mediums, including dashboards, deep dive analyses, and engaging visualizations.
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5+ years of experience of Media ecosystem knowledge in major platforms (Google, Facebook, Adobe, Salesforce, Oracle) and digital channels (Search, Display, Social, Video and Email) Experience using data visualization and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau.
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Experience with standard analytics tools (e.g., Google Analytics, Parse.ly, Adobe Analytics) and, preferably, measurement across channels, including search, social media and email.
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You will be working in tandem with Analytics & Data Science team members as well as other cross-functional service offering leaders (CRM, Media, etc). MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.
$165,000 - $197,000 a yearFull-timeExpandUpdated Yesterday - UpvoteDownvoteShare Job
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You will work closely with cross-functional teams to identify and prioritize opportunities to improve the performance of our online presence through the use of data analytics, search engine optimization (SEO), and other relevant marketing channels.
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Familiarity with Adobe Analytics, SEMRush, Google Search Console, BrightEdge or equivalent data analytics and SEO tools. Proficient in search engine optimization with an adequate understanding of all other marketing channels and how they integrate.
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Experience with SEO and analytics tools such as (or similar to) Adobe Analytics, Google Search Console, SimilarWeb, Chartbeat, Google Analytics, Parse.ly, SEMRush, Screaming Frog. Strong analytical skills including the ability to explore data to measure and report on search performance.
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Experience with website analytics tools (e.g., Google Analytics, Mixpanel, Kissmetrics, Adobe Analytics) Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
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You will also build customized reports for key client stakeholders joining data from various platform APIs (i.e. Google Search Console, Google/Adobe Analytics, SEMRush, crawl technology, etc.
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Experience with Google Analytics (GA4 and UA) and Google Tag Manager, or similar platforms (examples: Adobe Analytics, Adobe Launch, Tealium) 7 + years of experience in ecommerce, website analytics, digital marketing, data analysis and campaign optimization or related function.
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