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Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices.
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Hands on programming exposure to multiple Web Content Management Platform technical stacks especially Adobe Experience Manager, Web Search Technologies(Solr or AWS Kendra), Adobe analytics, Wordpress and Sharepoint Sites.
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Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo. Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital.
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Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
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The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives. Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement.
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Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey. Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
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Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success. Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
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We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average Americans financial challenges.
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If you are passionate about content strategy and have the skills and experience to excel in this role, we invite you to join our dedicated team. Analyze topic trends and consumer thoughts to inform content strategy development, considering the various stages of the Customer Value Journey for financial goal achievement.
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Desired - Familiarity with using web analytics software (Adobe Target, Adobe Analytics, Google Analytics) Experience in using web analytics software (Adobe Analytics.
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Extensive knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT.Expertise in Web Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
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Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
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Associate Director, Programmatic MediaChicago, ILAssociate Director of Analytics (fully remote option available)Miami, FLAssociate Director of Analytics (fully remote option available)Austin, TXLogin.
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Associate Director of Analytics (fully remote option available)Position Overview:We are seeking an accomplished. Associate Director of Analytics (fully remote option available) working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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