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Collaborate with Marketing to drive the creation and utilization of sales collateral as well as demand generation programs and campaigns that drive IBM revenue. Facilitate, develop and manage sales enablement and training plans to ensure IBM is equipped to position products/solutions and compete effectively to meet revenue objectives.
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Collaborate with partner and product marketing to drive the creation and utilization of GSI, MSSP relevant sales collateral, service offerings as well as demand generation programs and campaigns that drive GSI, MSSP partner revenue.
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Oversee the creation of marketing collateral, sales enablement materials, customer case studies, and other content to support demand generation, lead nurturing, and sales conversion efforts.
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Reporting directly to the Chief Marketing Officer (CMO), the ideal candidate will be a seasoned marketing professional with a strong background in both field and partner marketing, adept at developing and executing innovative strategies to drive demand generation, pipeline acceleration, and revenue growth.
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It also involves close collaboration with the Supply Retail Channel, our Commercial Business Unit, sales, marketing, demand planning, engineering, and customer support to ensure revenue goals are met.
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This role works cross-functionally to maximize the impact and to build pipeline, including: + Sales, BDR, Enablement, Product Marketing, Partner Marketing, Field Marketing, Digital Demand Gen, Growth Acceleration, Revenue Operations, etc.
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In this role, you will ensure strategic alignment across sales, engineering, and marketing in the development of revenue-driving initiatives, demand generation, and sales enablement tools.
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Evolve and drive various demand generation campaigns and sales excellence initiatives, proposing improvements to the business to increase effectiveness and sales productivity.
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POSITION SUMMARY As a member of the industry strategy team, you will drive industry-marketing strategy, build and execute integrated marketing plans to support awareness, demand generation, pipeline acceleration, sales enablement, and deliver product content into all critical marketing vehicles (Web, PR, advertising, online, direct marketing, events, tradeshows, etc.
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5+ years of experience in B2B marketing experience, with a focus on sales enablement or demand generation. The Sales Enablement Marketing Manager will be a liaison between the Marketing and Sales departments, responsible for developing, executing and scaling marketing campaigns that support our Sales Team in their business and revenue goals.
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Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities.
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Serve as a brand guidelines and content expert, overseeing the development and management of sales assets such as presentation decks, landing pages, flyers, etc. Essential Duties and Responsibilities: Act as a strategic advisor and sounding board for Sales and Marketing stakeholders, providing valuable insights and feedback from the field.
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We are looking for an enthusiastic and driven Manager to join our Demand Generation team servicing law firm clients in the U.S. As a Sales Marketing Manager, you'll work as part of a larger sales team to create interest in GLG's law service offerings, to attract and retain clients, and drive revenue.
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Define the vision and direction of product marketing at Fieldguide including, demand generation and campaign management to reach revenue goals. Create sales enablement collateral to equip a growing sales team and accelerate the sales cycle.
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Support the creation of product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline.
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