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Oversee the management of platforms such as Monday.com, Hootsuite, Google Analytics, Google AdWords, Constant Contact, and Adobe, ensuring optimal performance and ROI. · At least 5-10 years of experience in marketing, with a strong focus on digital marketing, SEO, PPC, and campaign management.
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Understanding of advanced financial concept (Income Statements, P/L, ROI, campaign pro-forma plans, and client point of view) and demonstrated sound decisions surrounding the financial performance accounts.
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Use marketing automation and CRM software to track and analyze event campaign performance, measure ROI, and optimize field marketing strategy. Provide regular reporting and insights on field marketing activities and results, making recommendations to guide campaign plans.
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This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.
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Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square.
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Partnership: Work closely with colleagues across Confluent including Web, Digital Marketing, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations.
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Optimizing campaign performance to maximize a campaign’s ROI. Leading end to end campaign measurement and optimization. DTC: strategy, experience, consumer centric. Bachelors’ Degree in a quantitative field (Mathematics, Engineering, Operations Research, Statistics) required.
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Design and deploy analytical frameworks for marketing measurement - A/B testing, campaign ROI, cost of acquisition, lifetime value, etc. Familiar with data visualization tools like Power BI to uncover analytical insights as well as dashboards design.
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3 to 5 years of hands-on paid-search campaign management experiences with a focus on maximizing ROI. Optimize account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
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Responsible for tracking campaign effectiveness and ROI associated with Internet marketing. Conduct in-person Traffic Management training for dealership Sales and Service staff. Work with General Managers and BHA to ensure that customer information safeguards are being followed.
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The Associate Director will be located on-site at the client’s office serving as a trusted advisor & consultant, while managing and directing a performance team of Supervisors and Campaign Managers located in NYC. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns and preferably (but not required) experience in Paid Social & Programmatic.
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Serves as a resident Subject Matter Expert in all aspects of Customer Relationship Management (CRM) and Traffic Management. Work with General Managers and Key Department Heads to establish and monitor adherence to Traffic Management standard operating procedures.
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Plan and perform A/B testing todefine and execute enhancements to productivity, conversion rates,programs/campaign ROI, and sales growth. Understand and evaluate campaign metrics and distributecampaign performance to the applicable teams and departments.
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Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social media is a plus. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent.
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Conduct thorough evaluations of potential programmatic media partners, technologies, and platforms to identify those that offer the best alignment with client objectives and campaign strategies, ensuring optimal performance and ROI.
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