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This role involves leading the analytics operations within the marketing department, aiming to enhance marketing ROI, customer acquisition, and retention by leveraging advanced analytical techniques, including A/B testing and test-and-learn methodologies.
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Responsibilities include developing comprehensive marketing strategies aligned with product goals, crafting compelling messaging and positioning, overseeing campaign creation and execution across various channels, measuring and analyzing campaign performance, and optimizing strategies to maximize ROI. This role serves as a bridge between product development and sales, ensuring that marketing efforts are aligned with market needs and customer preferences to drive growth and revenue.
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This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.
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Leads contract negotiations, brand ambassador selection and campaign/sponsorship measurement to ensure ongoing success and demonstrable ROI. Works with internal stakeholders and agencies to refine the current corporate and sponsorship portfolios, suggest new ideas, campaigns and tactics, and leverage opportunities for innovation.
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Serve as the team liaison between the Corporate Partnerships team and the Marketing & Creative team to ensure deadlines are met and cause marketing campaign agreements are fulfilled. Develop partner and frontline fundraiser ROI assessments reports.
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Develop audience targeting strategies, ad creative, and conversion optimization tactics to maximize campaign performance and ROI. Performance Optimization: Continuously monitor campaign performance, conduct data analysis, and implement effective optimization strategies to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS.
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Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square.
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Candidates should demonstrate a proven track record for driving online consumer traffic and delivering positive ROI. 1 year of SEM experience including campaign development and analytic analysis.
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Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement) The Polestar Head of Marketing will be the primary point of contact for all marketing activities relating to the brand in the U.S. market.
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Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native with a focus on healthcare markets, to maximize campaign performance and client ROI.
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Partnership: Work closely with colleagues across Confluent including Web, Digital Marketing, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations.
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Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social media is a plus. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent.
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Additionally, experience developing an employee-focused corporate campaign for employees to donate or participate in events that engage them in a cause movement, as well as experience creating and implementing retail partnerships to generate awareness and raise funds through events held by the retailer are also preferred.
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Hands on experience managing and optimizing paid search and paid social tactics, leveraging key tools and platforms, including Google Analytics, Google Ads and LinkedIn Campaign Manager. This position leverages a variety of digital tactics, including, but not limited to, paid search, paid social, ABM, and retargeting to drive marketing qualified leads and ROI.
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Design and deploy analytical frameworks for marketing measurement - A/B testing, campaign ROI, cost of acquisition, lifetime value, etc. Familiar with data visualization tools like Power BI to uncover analytical insights as well as dashboards design.
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