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We are on the lookout for an adept Paid Ads Specialist to join our overseas team, charged with the orchestration and optimization of pay-per-click (PPC) marketing endeavors across various platforms, notably Google.
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Expertise in utilizing Google Ads Editor, paired with a robust understanding of MS Excel functionalities (vlookup, pivot tables, data visualization). The role is pivotal to steering paid search campaigns in alignment with budget stipulations for each client, while synergizing with the SEO division to amplify ROI, catalyze traffic influx, and cultivate customer engagement.
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Proficiency in search platforms such as Google Ads and Facebook Ads. Our objective is to weave marketing automation into a predictable, repeatable framework for driving fresh patient leads, thereby propelling our client businesses toward a trajectory of growth and sustainability.
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As our Overseas Paid Ads Specialist, you will be the linchpin managing the day-to-day motions of multiple paid search accounts, whilst maintaining a vibrant communication channel with our clients. Engage in daily campaign stewardship encompassing campaign crafting, account revamping, expansion, optimization, testing, and innovative explorations.
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A solid footing in paid search realm with 3-5 years of experience, encompassing both search and social facets. Acumen in leveraging analytical and competitive tools like Google Analytics, SEMRush, SpyFu, and Google Data Studio.
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Acquire a solid grasp of organic optimization best practices, effectively conveying knowledge and client deliverables. Stellar communication skills, both written and verbal, complemented by interpersonal prowess.
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By endorsing a culture of innovation and client-centric service, we've garnered accolades and endorsements from notable names in the sector. Architecting campaigns that resonate with positive ROI vibes across client portfolios.
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Lasso MD, a revered player in the dental industry, specializes in augmenting patient inflow for dental practices through a blend of marketing finesse and cutting-edge software solutions. Foster a rapport with clients through regular reporting, creative counsel, and solution-oriented approaches to enhance client satisfaction and fortify relationships.
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Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital. Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
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Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo. The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives.
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Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement. Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey.
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Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
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Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success. Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
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