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The role of the Paid Search Manager is to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Paid Search Manager will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution.
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The Director of Media for SalonCentric will lead the strategy development, activation and launch of all media channels including paid social, programmatic, trade partners, and search (SEO/SEM), etc.
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They oversee any paid Search Engine Marketing (SEM) tactics outsourced to vendors or managed in-house. They also track search engine optimization (SEO) and other analytics to monitor and report web traffic, user engagement on social media sites, and trending issues related to the department.
$60,031 - $77,946 a yearExpandUpdated Today - UpvoteDownvoteShare Job
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Develop and execute comprehensive paid media strategies that align with business goals, including but not limited to search engine marketing (SEM), display advertising, paid social media, and programmatic advertising utilizing paid media platforms such as Google, Meta, YouTube and Tiktok.
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The Digital Marketing Specialist will have a specific area of focus of search engine marketing (SEM) and search engine optimization (SEO). This position will manage and optimize all paid search (PPC) campaigns on Google, as well as Google Display and YouTube video advertising campaigns.
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Lead, plan, and managed growth marketing campaigns for assigned brands that drives new customer acquisition, and customer retention, and increased brand awareness across paid social, paid search/SEM, SEO, email, product, etc.
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We have worked with VC-backed startups and Fortune 500 brands including Nike, Tik Tok, Ghostery, P&G, American Express, J&J, Heineken, and many others. Tech and data-savvy with the ability to jump into Web Analytics platforms such as Google Analytics or Data Visualization Platforms (such as Power BI, Data Studio, Tableau, etc) or even Excel and communicate a story with sound data.
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Have proven experience and a solid track record in managing Facebook Ads and Google Ads (must have managed big budgets). You must have a Growth Marketing background and have the right mix of analytical, creative and strategy chops in your DNA. Additionally, you must have experience with product and multiple marketing channels.
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A growth marketing superstar with 5+ years of proven experience in digital, performance marketing & product growth (experience in D2C or B2B Saas is a major plus) Have experience designing and executing an SEO and content marketing strategy (having a content marketing outreach process.
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Act as an on-demand CMO for some of our key brands. Have experience with Mixpanel, Amplitude, Segment, or another CDP. Entrepreneurial/Self-starter experience with managing a team is a major plus (2 years in your own venture to show experience having skin in the game.
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Marketing automation experience with Hubspot and/or Salesforce. You will act as a CMO for some of our key clients. Experience working with Product, Data Science, and Performance marketing teams. Have owned full acquisition, demand, or lead generation funnel and reported back on performance.
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We are looking for a Growth Strategist to join our team. Proactively dig into clients data to identify opportunities for testing and optimization across acquisition and retention channels. Remote Work Policy.
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Work closely with the Digital Strategy Managers to maintain digital footprint of supported product portfolios through continuous optimization of paid search, organic search, display and social ads, and web content.
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Strong analytics background (including basic understanding of databases, SQL, and Python) and knowledge of marketing analytics tools such as GA4, Mixpanel. We are based out of New York City and support startups and scaleups around the globe.
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2+ years in a product marketing background. Able to lead marketing campaigns end-to-end, own successes and learnings, and report back on strategic growth metrics. Own brand goals and growth metrics and report back on the client's/account business growth.
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