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Strong strategic and tactical understanding of media and tools within Google AdWords, Facebook/Instagram, YouTube, LinkedIn, Affiliate, etc. Responsible for all aspects of acquisition marketing inclusive of paid search, social, affiliate, SEO, content marketing, etc.
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Analytics experience with Google and/or Adobe Analytics. Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Effectively work with cross-functional partners –Merchandising, Retention Marketing, Category Analytics, UX, Design, and Technology – on developing strategies and tactical execution.
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The eCommerce Acquisition Manager is a marketing leader for Staples Promotional Products that is focused on creating and executing a strategy for growing acquisition revenue through www. staplespromo.com. This position works with internal resources and external partners to lead performance marketing, SEO, and content marketing efforts.
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Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits. Expertise in SEO and content marketing. Acquire a deep understanding of customer needs and our competition through market data and insights.
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Develop and execute a marketing plan to achieve budgeted goals in sales, margin, and acquisition efficiency in a competitive digital ecosystem. Contribute thought leadership and insights in the planning of promotions and development of the marketing calendar.
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Experience developing, executing, testing, measuring, and optimizing digital marketing strategies. Demonstrated history of creating and executing targeted, data-driven performance marketing programs that drive significant eCommerce revenue growth.
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The role is responsible for delivering against revenue, margin, and acquisition efficiency targets. Develop KPIs and produce insights on performance across marketing channels, working to continuously scale and optimize.
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6 + years of experience in digital performance marketing role, desired experience in growth acquisition and demonstrated success. Inclusive culture with associate-led Business Resource Groups. Strong attention to detail with organizational, planning and time management skills.
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Staples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. Maintain a clear understanding of all digital levers for Staplespromo.com and how to effectively use these across multiple marketing campaigns in order to optimize the customer journey for conversion.
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Communicate strategy to the highest levels of the company, ensuring plans align with company strategic objectives and goals. Experience leading relationships with external agencies as well as internal partners (business, creative, marketing, merchandising and technical teams) to deliver results.
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Demonstrated experience leading the development of impactful creative executions that build a brand. Drive the execution and inform decisions for how, when, and where to spend our marketing budget. Work with legal, design, and the broader cross-functional teams to ensure all tests are compliant and within Staples brand guidelines.
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Manage vendors and partners, along with associated budgets, needed to achieve goals. SPP offers hundreds of customizable products – from coolers to notebooks – that allow companies to maximize brand recognition and reach thousands of people at a low cost.
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Budget management and forecasting experience. Previous experience leading teams, both directly and cross-functionally. Bachelor’s degree or equivalent work experience. Previous agency management experience.
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Responsible for all aspects of acquisition marketing inclusive of paid search, social, affiliate, SEO, content marketing, etc.
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Responsible for all aspects of acquisition marketing inclusive of paid search, social, affiliate, SEO, content marketing, etc.
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