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Two (2) years of professional experience in public affairs, public information, editorial, newspaper, magazine, radio, television, public relations social media, digital engagement, advertising or similar work involving collection and dissemination of news and information wherein the preparation or direction of informational material for mass media on the development of public information program was a major part of the position.
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Public relations and media outreach; Target and secure year-round and seasonal PSA placement opportunities across national/regional magazine and newspaper titles, digital media, radio, billboard, and television; build a network of media contacts to support it.
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Write in a variety of formats including, but not limited to social media posts, newspaper/magazine articles, radio and television press releases, and copy for multiple district publications.
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Project-specific website copy; project-specific presentations, including narration scripts; informational video scripts; social media content; event noticing copy; letters to elected officials; newspaper advertisements; media relations plans, news releases, and messaging; NEPcompliant Public Involvement Plans; Community Engagement/Education and Communications Plans; client correspondence; proposals; PI and engagement summary reports; technical documents.
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The director role also includes supervising academic Area Coordinators in Communication Studies, Journalism, Mass Media, and Public Relations; the Director of the master's program; and the supervisors of the co-curricular entities of WZND student radio, TV-10 student television, The Vidette student newspaper, the student Forensics Union, the Social Media Analytics Command Center, and the Communication Innovation Center.
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Develops and executes outreach campaigns on social media, radio, television, newspaper, and other traditional media. The purpose of this job is to oversee and execute voter outreach programs, website management, social media, and the fulfillment of public records requests.
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Lecturers teaching undergraduate level courses in Multimedia Journalism, Digital Marketing Communication, Advertising and Public Relations, Media Arts and Production, or Sports Media and Society.
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About the Department: The University of Kentucky’s Department of Integrated Strategic Communication, with 14 faculty members and more than 500 students, is a long-time, national leader in offering an integrated and strategic approach to advertising, account management, promotion, sponsorship, public relations, direct response, data analytics, social media and interactive communications.
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Also assist Director of Development and Marketing with marketing activities including CARF reporting & materials, brand development, public relations, chamber and community relations, and fundraising efforts.
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Ultimately, the Senior Director of Marketing is responsible for the Marketing, Promotions, Advertising and Media Buying, Image Continuity, Player Development, Entertainment and Special Events, Resort Synergy Efforts and Public Relations.
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One (1) year (12 months) of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production, or web/digital media.
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Understanding of journalistic principles (e.g., experience with a university newspaper, radio station, or social media platform). Completion of at least one year of post-secondary education with a major in journalism, public relations, advertising, marketing, or a related communications field.
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