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In-depth knowledge of Online Advertising, including Google Analytics, SEO best practices, Affiliate Marketing, Lead Generation, and Native marketing. Minimum 8 years of experience in sales, account management, digital marketing, advertising, or media.
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Accountable for business metrics associated with programmatic advertising, paid search engine marketing, linear tv and paid social media performance including click-through rates, interaction rates, lead generation, sales, revenue, CPC, CTA, conversion rates, and ROI.
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Strong working knowledge of the following disciplines: Digital display advertising, Paid and organic social, lead generation and lead nurturing, Content marketing and inbound marketing, Marketing automation, Lifecycle / journey mapping and persona identification.
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Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting. Proficient in Google Analytics, Google Ads, paid social advertising platforms, SEM Rush, and other relevant performance marketing technologies.
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Participate in a high level of prospecting activities: lead generation, qualifying prospects, discovery, and demonstrating solutions to prospective clients. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.
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Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, content, field marketing, digital marketing, SDRs and customer success Partner/channel marketing to leverage demand generation campaigns in co-marketing activities.
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Client Acquisition: Identify and prospect new B2B business opportunities through market research, networking, and lead generation activities. Familiarity with the media industry, including digital advertising, traditional media, and emerging trends.
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Develop and implement strategic marketing plans aligned with company objectives, focusing on increasing brand awareness, lead generation, and customer acquisition. Manage digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns to drive traffic and engagement.
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Experience with advertising products, Lead Generation and measurement solutions, and traditional and digital marketing tactics and strategy. Gather and prioritize Sales feedback, work with Product Management teams across Lead Generation and measurement to influence the product roadmap.
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Other duties will include working with advertising agency to create targeted marketing campaigns, lead coordination of internal and external recruiting events, shared administration of social networking pages and conducting initial screening calls with candidates.
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Consistently implements and demonstrates strategic expertise across these areas: Website, blog, digital and display advertising, content marketing, email marketing, thought leadership, lead nurture, SEM, event marketing, and social media.
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Oversee all lead generation activities, including content marketing, SEO, paid advertising, social media, email marketing and our BDR team. Lead the global marketing organization to drive demand generation, pipeline growth, and brand awareness within Enterprise and Mid-Market brands (our core ICP.
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Digital marketing for lead generation, channels, sources, best practices and KPIs. The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organizations services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.
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Experience in high volume cold calling/hunting/lead generation. Experience in newspaper, magazine or direct mail advertising sales a plus. Indoor Media, the leader in grocery store advertising is seeking to immediately hire qualified Sales Representatives.
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Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. With strong inroads already existing on the performance side the brand Sales lead should be able to make the connections to the brand teams on the client side and the agency leads and establish Inmobi with the inventory cutting across Video and impact as an adtech platform which serves all seasons.
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