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The Marketing Director is part of the Executive Leadership team and be responsible for collaborating with the CEO & Operations team to create and execute an integrated marketing strategy that enhances brand recognition while driving sales revenue, profitability, and guest loyalty proactively and effectively.
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Extensive experience in integrated marketing campaign strategy, demand generation marketing strategy, and customer lifecycle metrics. Analyze marketing data to measure campaign effectiveness and adjust strategies as needed.
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Collaborate with The Knot Worldwide’s Integrated marketing team on Advertiser/Agency direct communication for all custom campaign executions. Ensure appropriate internal teams, such as The Knot Worldwide’s Ad Operations, Email Marketing, and Social Media teams have the right assets with sufficient turnaround time for campaign deployment.
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Deliverables include - TV, digital video, print, POP, OOH, retailer materials, ad hoc campaign requests, reporting and analysis. Fast-paced, multi-faceted, and integral role that assists the Integrated Advertising Manager and Integrated Advertising Specialist in coordinating the execution and delivery of advertising and support materials.
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Support the integrated marketing team by conducting market research and competitor analysis to inform marketing strategies and generate innovative campaign ideas. Develop the marketing calendar with the Integrated Marketing Director, outlining daily communications and messaging hierarchy.
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Knowledge of our standard data deliverables (integrated marketing campaign performance reporting, key KPI’s, measurement plans, audience targeting and testing) and ability to conduct regular reviews of project deliverables with key team members/client, works with senior delivery team members to develop/implement plans to resolve any issues.
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We are looking for a creative, driven integrated campaign manager to focus on building compelling, bold marketing campaigns that create real pipeline in some of our key industry verticals.
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Lead digital-based marketing plans and programs from strategy to execution including planning, activation, and measurement of audience engagement with key healthcare professional customer groups as part of MPD’s integrated marketing communications; includes close connectivity and collaboration with our regional SME’s and stakeholders.
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Participate innewservice offeringlaunches by collaborating withprofessional services leadershipand organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensure launches are integrated with demand generation campaigns.
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Knowledge of content design principles and methods and how those apply across integrated marketing communications. Primary Skills: Website Design, Copy Writing, Figma, Email Campaign.
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Proven track record of successfully working with brands to create, negotiate and execute best-in-class integrated marketing programs and promotions, including branded content, custom editorial, experiential/events, and talent alignment.
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Strong integrated campaign thinking to achieve results by combining content, data, operations, intuition, and experience is a must. The Growth Marketing Manager will be responsible for all aspects of supporting the company with demand generation, earned and paid digital, and communications, to strengthen the company’s inbound and outbound marketing programs.
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This position reports to the Senior Integrated Marketing Campaign Program Manager and works closely with individuals across the marketing teams from corporate, PR, AR, creative, digital, social, field and partner marketing, content, and product marketing.
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Qualifications We encourage you to apply if the below describes your experience and talents:Bachelor’s degreeOnline marketing experience desired; paid social and search engine marketing a plusRequired competency in the following areas:Basic understanding of online marketing including SEM, SEO, display and paid socialDemonstrated strong work ethic and time management skillsAnalytical mindset.
$34,000 - $60,000 a yearFull-timeExpandApply NowActive JobUpdated 5 days ago - UpvoteDownvoteShare Job
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Leverage the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing andmaintainingmultiple sales enablement materials, including battle cards, collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs asidentified.
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