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Knowledge, Skills and Abilities BA in graphic design or equivalent experience + years of experience in digital, + years in a corporate retail environment A portfolio with proven depth of experience (cross-channel activation and motion design examples) as well as your creativity and attention to quality and detail High proficiency in Adobe After Effects, Photoshop, Illustrator, InDesign.
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Adobe After Effects and Motion Graphics Software experience preferred. Required Skills: Proficient in PC design programs including Microsoft Office and Adobe Creative Cloud; especially InDesign, Photoshop, and Illustrator.
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Proficiency in InDesign, Illustrator and Photoshop; Adobe XD, Lightroom, Premiere Pro and After Effects are a plus. Proficiency in InDesign, Illustrator and Photoshop; Adobe XD, Lightroom, Premiere Pro and After Effects are a plus.
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Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle. Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle.
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Utilize technical expertise in Figma, Adobe Creative Suite (After Effects, Premiere, Illustrator, Photoshop, InDesign), Capture One, layout design, typography, and photo editing to create compelling digital assets.
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Familiarity with video editing and animation software applications (Adobe Premiere Pro, Adobe After Effects, Adobe Audition). Experience with animation and motion graphics and creative visual effects.
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Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, and Acrobat) Contribute to and ensure the accuracy of digital assets within the Digital Asset Management (DAM) System. Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, and Acrobat.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital.
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Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
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Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo. The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives.
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Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement. Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey.
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Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
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Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success. Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
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We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average Americans financial challenges.
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If you are passionate about content strategy and have the skills and experience to excel in this role, we invite you to join our dedicated team. Analyze topic trends and consumer thoughts to inform content strategy development, considering the various stages of the Customer Value Journey for financial goal achievement.
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