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Experience with visualization tools, such as Google Data Studio or Looker. You've already proven yourself successful in such technical roles as a front-end engineer implementing AdTech and MarTech solutions across various platforms from wordpress to react/nextJS. You're also equally comfortable unpacking Google Tag Manager's data layers as you are configuring prebid.
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Own implementation, coordination, and analytics of our ESPs, Hubspot and Sailthru. Own implementation and instrumentation of tools, basic hygiene, risk/reward when considering new tools, and data integrity to ensure that the data and analytics we're getting are accurate.
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The person who will thrive in this position loves all aspects of data and analytics: from wrangling and sanitizing poor digital hygiene to owning the instrumentation of analytics to leading implementation projects with engineers, to demystifying and explaining non-obvious insights to a spectrum of audiences who might lack technical savvy.
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Experience with data visualization software (e.g. Google Data Studio, Tableau, PowerBI); experience with Looker a plus. Bachelors in Computer Science, Computer Engineering, Analytics, Mathematics, Statistics, Information Systems, Economics, or other quantitative discipline; Masters preferred.
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You will complement all teams with analytic depth and rigor to shape our data for downstream analytics, conduct advanced analyses that measure impact, and build dashboards that expose data to our end users.
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In this new role, you'll design (and possibly implement yourself) adtech and martech solutions and collaborate very closely with engineering, marketing, editorial, studios (Watch/Video), and product design to bring analytics to life and work with cross-functional partners across Outside to learn, iterate, and shape the direction of the product performance over time.
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As the Technical Product Manager for Analytics & Advertising, you'll own the technical vision, strategy, and roadmap for the future of our AdTech and MarTech stacks used across our platform. Serve as a resource for analytics questions that Editors, Sales, and Marketing have on performance.
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Contribute to analytics and vendor integrations with multiple providers; maintain reporting APIs with various third-party platforms. Hands-on experience implementing complex analytics environments.
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Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio. - An organized professional with a broad skill set in digital marketing, including PPC, SEM, and advertising on Facebook, Instagram, TikTok and Google.
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Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo,or other BI tools. and analytics platformsand digital analytics platforms (e.g. Google Analytics, Adobe Analytics,Coremetrics, etc.
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Demonstrated mastery of Google Ads, Meta Business Manager, Bing Ads, Paid Social, Google Analytics and Looker/Data Studio or other data visualization tools. - Expert in Google Analytics, Google Tag Manager, Google Data Studio and Excel/Google Sheets.
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Ahrefs, Semrush, Clearscope, ChatGPT, Jasper, WordPress, GSC, Looker Studio, Adobe Analytics, Google Analytics, Hotjar, FullStory, Optimizely, Figma, Google Workspace, RoboHead.
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Provide reporting and analytics, in collaboration with Analytics PM. Partner with product-marketing managers in Marketing to dig deep on ESP triggering in Hubspot, setting up automation for various types of users.
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Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.
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Experience with conducting quantitative analyses on large, complex data sets using modern data exploration and visualization software (e.g. Snowflake, Looker, Tableau, Google Data Studio, PowerBI.
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