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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Reporting chops using combination of Google Analytics (GA4), Excel, SEMrush, Hubspot, Google Data Studio, Pardot (Salesforce), Marketo, Tag Manager, (roughly in this order of importance.
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Website metrics (Google Analytics (GA4 / Crazy Egg) all the way through to CRM metrics (lead quality and ROI in HubSpot, Marketo, Pardot [Salesforce]). set up of network ad accounts to ensure correct audience targeting, ad structure and conversion event tracking through Google Analytics (GA4), Tag Manager, Ad Networks, and into CRM systems (HubSpot, Marketo, Pardot [Salesforce.
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PPC / Paid Media Expectations: We expect you to have a strong grasp of running successful paid media campaigns across the main platforms (Google Ads, Microsoft Ads, LinkedIn, X [Twitter], Meta), some experience with account-based marketing strategies (ABM) or platforms (Demandbase / 6Sense), and ideally the CRM chops (Hubspot, Marketo) to cover the entire B2B marketing funnel.
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At present, clients range from deep tech data analytics, AI/ML, storage, cloud infrastructure, cybersecurity to fintech, health tech and climate tech. Experience (certification preferred) setting up and managing campaigns in Google Ads (Search / Display / Video), LinkedIn Campaign Manager, X (Twitter) Ads, Meta Ads, Reddit Ads.
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This includes platform metrics (Google Ads etc.) Based in San Francisco, Firebrands integrated public relations, content marketing, demand generation and growth marketing programs help startups outshine their competitors.
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Technically savvy with MarTech systems from channel to database with ability to configure and optimize how systems connect and data flows work to be able to measure the entire journey of lead generation from click through to attribution in CRMs (HubSpot, Marketo, Pardot [Salesforce.
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Expert skills with keyword tools for use in PPC/SEO and development of keyword distribution sheets and SEM campaign structures mapped to recommended site architecture and conversion opportunities. This will include auditing client sites (keywords, competitors, technical SEO), defining information architecture and technical requirements, conducting keyword research and insertion (SEO copywriting), optimizing site performance, improving organic search result listings, and link building.
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Up-to-date knowledge of recent SEO best practices, and experience identifying and rolling out optimizations for B2B websites, including copywriting and tactics to prepare for the changes in organic search strategy due to generative A.I.
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In-depth knowledge of web content management systems (mainly Wordpress and WebFlow) Were looking for a Senior Account Executive , specializing in PPC and SEO , with B2B agency experience managing clients and executing sound strategies to consistently deliver results.
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4-6 years' relevant PPC (SEM) and SEO management experience (emphasis on B2B technical products / services), ideally in an agency. ability to understand technical products quickly and to strategize, develop and execute ad campaigns from ideation to iteration including account-based marketing (ABM), remarketing, and audience automation from CRM systems or prospecting tools (Leadlander, ZoomInfo) back into ad platforms.
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Tech and data-savvy with the ability to jump into Web Analytics platforms such as Google Analytics or Data Visualization Platforms (such as Power BI, Data Studio, Tableau, etc) or even Excel and communicate a story with sound data.
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Have proven experience and a solid track record in managing Facebook Ads and Google Ads (must have managed big budgets). Strong analytics background (including basic understanding of databases, SQL, and Python) and knowledge of marketing analytics tools such as GA4, Mixpanel.
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Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management. Experience with our tech stack: Hubspot, Google Analytics, and WordPress.
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We have worked with VC-backed startups and Fortune 500 brands including Nike, Tik Tok, Ghostery, P&G, American Express, J&J, Heineken, and many others. Lead, plan, and managed growth marketing campaigns for assigned brands that drives new customer acquisition, and customer retention, and increased brand awareness across paid social, paid search/SEM, SEO, email, product, etc.
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