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3-5 years of experience in growth marketing, influencing media efficiency and conversion rates at a B2B or B2C technology or SaaS company. Proficiency in marketing automation platforms such as Pardot and Salesforce, and ABM platforms.
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Work closely with the Brand Manager to support multiple business units' growth by developing B2B content marketing, thought leadership, and demand generation strategies that drive measurable return on investment for Nurse and Allied Solutions.
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As our inaugural Product Marketing Manager, reporting to our Director of Demand Generation, you will bring MD Clarity to healthcare organizations across the country. 5+ years of marketing experience at B2B SaaS companies with at least 2 years in product marketing, preferably within the healthcare domain.
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10+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing and/or product-led growth marketing. Partner with AMER/EMEA/APAC Field Marketing leads to plan mid-to-lower funnel campaign related activations to accelerate opportunities and conversions.
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The Confluent Global Campaigns team is chartered to build and scale efficient go-to-market strategies, partnering with product marketing, sales and cross-functional teams across marketing to engage prospects/customers with targeted campaigns and marketing activities (e.g., digital content, events/webinars, Field events) that build pipeline and drive predictable revenue.
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10+ years of marketing experience driving lead generation, campaigns and ABM programs in B2B Enterprise marketing (or for similar high-tech company) Partner with cross-functional teams including sales leadership, regional field marketing, product marketing, and communications to create and execute on global integrated, multi-touch, multi-channel marketing plans that drive brand awareness, demand generation, pipeline, and revenue growth.
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Experience with tracking and preparing reporting analysis/insights related to key performance metrics for campaigns supporting a high velocity marketing & sales motion. Coordinate with Marketing Operations and Data Science teams on data requirements around target setting, tagging, and ongoing reporting / tracking of global campaign activities and performance.
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Global Campaigns Director - Demand Generation. Work closely with partner marketing to develop and execute campaign strategies leveraging the partner ecosystem to reach their prospects. Represent global campaign team at marketing all-hands meetings, QBRs, and other leadership-facing forums to share and discuss campaign updates.
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Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? Experience with Marketo, Salesforce, Tableau and ABM platforms (e.g., 6sense) a plus.
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Coordinate localization/translation workflows with internal and external teams globally. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Proven track record of developing & managing campaigns that lead to pipe gen and deal velocity through end-to-end campaigns.
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Work with enablement and growth operations to ensure Sales & SDRs are enabled to successfully follow up and pull through engagement with prospects from demand gen campaigns. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization.
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Drive a holistic view of the global campaign strategies across our various campaign motions (“land”, “expand”, “brand”), including aligning with cross-functional leaders to drive coordinated and scalable activations across multiple channels and regions.
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Lead global integrated campaign strategy, planning, and execution for Confluent’s products and solutions, focused on driving pipeline, acquiring and activating new product signups, and growing revenue globally.
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Manage campaign budget and related vendor onboarding, PO process, and related activities. Drive cross-channel efficiency and ensure maximum return on campaign investments. At Confluent, equality is a core tenet of our culture.
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Measure & optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion. Experience working with or leveraging partner ecosystems to execute campaign programs and impact full funnel goals including pipeline volume and efficiency.
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The Effects of Workplace Racism and Sexism
One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?
When Rage Applying Strikes: How to Identify Unserious Candidates
As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
How to Increase Job Ad Exposure
In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
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Building a Candidate Pipeline Through Internships
Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.
Hiring Transparency
Transparency in hiring refers to the open and honest communication and information sharing that takes place between employers and job candidates. It encompasses all aspects of the hiring process, from posting job descriptions to providing feedback on performance during and after the interview process. In today's job market, hiring transparency has become increasingly important for both employers and candidates alike.
Recruitment strategies that are weird, but actually work
In the current candidate-driven job market, recruiters are looking for unique ways to attract talent. Some have resorted to even (dare we say it?) recruitment strategies on the border of weird and wacky. What can we learn from the unusual recruitment tactics that are being used and actually getting results? Here’s a rundown of some unique recruitment strategies that actually work.