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Manage and optimize digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising, to maximize customer acquisition and retention. As the Director of Marketing, you will be pivotal in shaping the marketing strategy and driving marketing initiatives to promote our blockchain solutions, gaming platforms, and entertainment products.
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Reports To: Marketing Strategy Manager - Commercial. Marketing projects may include collateral, print ads, radio ads, outdoor ads, newsletters, direct mail, email, digital ads, webpages, branch merchandising, social media, search, video, print materials, signage, promotional items, digital platforms, pitchbooks and more.
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You will partner closely with B2B marketing and channel teams to implement retention marketing campaigns, content strategy and customer feedback programs. Marketing strategy - Leverage customer insights and data to design and optimize retention marketing efforts, including identifying customer segments, messaging/positioning and channel strategies.
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Develops, leads and implements the digital strategy for the brands, including but not limited to, email marketing/loyalty programs, SEO, social media, etc. Develops segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and marketing development, menu planning, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning and revenue retention and growth.
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In this role you will work closely with the Director of CRM strategy and be responsible to deploy all of Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages.
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The Director, CRM and Lifecycle Marketing will lead strategy and operations for our customer relationship management (CRM) channels (email, SMS, in-app and push). Lead conceptualizing, creating and managing retention and engagement initiatives, via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.
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Own, manage and execute email and SMS marketing programs campaigns, leading strategy, vision, calendar, AB test roadmap, campaign brief planning across all product, content and promotional marketing activations, including triggered and transactional flows.
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Plan and execute email marketing campaigns, including newsletters and promotional offers, to increase customer engagement and retention. As a Digital Marketing and Sales Specialist at InvestNjoy Capital, you will be instrumental in managing and executing our digital marketing strategies across various platforms including social media and email campaigns.
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Create and implement the channel marketing plan each month for all brand channels and touchpoints, including the website, our App Store listings, email and push marketing, brand social media accounts, and other digital marketing channels to drive user acquisition, engagement and retention.
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Provide key insights into the content marketing strategy, including ideation, creation, and distribution of engaging and relevant content across the brand’s platforms. Work with the team to develop and gain agreement on the commercial and marketing strategy, and lead the execution of the plan.
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The Director of Client Engagement Marketing allows you to leverage your expertise in marketing strategy and client growth. Create and implement effective strategic marketing engagement plans for a key set of accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
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Report on and analyze marketing performance for all Client Engagement activities including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities.
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Proven excellent written and verbal communication skillsStrong writing skills, review skills, and general creative “eye”Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistentlyExperience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferredUp to 25% travel may be required.
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Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred. You will develop and deploy highly engaging strategic marketing plans with the goal of increasing client employee awareness of and engagement with their Bright Horizons benefits programs.
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You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons services spanning all lines of business for our most important clients.
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