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Optimize lifecycle marketing programs to maximize customer engagement & LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base. Drive optimization of current channels (Meta, Google, TikTok, Direct Mail, Affiliates, Email, SMS) & growth into new frontiers (TV/OTT, OOH, etc.
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Reporting to the Director of Philanthropy, the Annual Fund Director is responsible for growth and donor retention for Asheville’s Blues Fund, creating and managing all aspects of the Blues Fund annual giving strategy through multichannel efforts such as direct mail, email campaigns, giving days, and off and on-campus engagement opportunities.
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Develop and Execute Growth Strategies: Lead the development and implementation of comprehensive growth marketing strategies to drive user acquisition, engagement, and retention across various digital channels, including but not limited to SEM, SEO, social media, email, content marketing, paid search, paid social and partnerships.
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Best practices in strategy for driving customer conversion, retention and Omni Channel Marketing using Email and SMS. The Email Marketing Specialist will report to the Sr. Manager Customer Engagement.
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Work with the retention manager to oversee loyalty programs, personalized offers, and post-purchase engagement strategies to retain customers. Work with the retention manager to develop personalized and segmented email campaigns to nurture leads and retain customers.
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Conceptualize and generate strategic, targeted content for a variety of audience cohorts about key College fundraising and engagement initiatives for mass and custom audiences (e.g., segmented annual fund mail and email appeals, digital and social content, campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event collateral, etc.
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Serve as the primary liaison to Advancement Services regarding data planning and analysis, including, but not limited to, lists for direct mail solicitations/segmented email communications and metrics to inform donor retention and acquisition strategies.
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Email – Setup and send emails, as well as assist with testing and optimization, automated messages and journeys, target audience segmentation, subscriber acquisition and retention, performance monitoring, channel reporting, etc.
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Formulate and manage paid social media strategies relating to membership engagement and retention across organic and paid platforms, collaborating with the Marketing Specialist - Inbound & Engagement and Senior Editor, Audience Engagement to ensure a cohesive approach.
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Our Digital Marketing Manager's charter will be composed of: Email Marketing Strategy & Optimization: Develop and implement a comprehensive email marketing strategy covering onboarding, engagement, and retention campaigns.
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This role also will be focused on optimizing user acquisition and retention day-to-day in partnership with our VP of Growth and our CMO. The ideal candidate has a passion for community engagement and the digital media landscape.
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Support audience management, engagement and solicitation strategies for the leadership annual giving society, the Edwin A. Stevens Society (EAS), and loyalty society, the GEAR society to increase support and retention amongst our donors.
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Develop and implement strategies to drive patient acquisition and engagement through digital channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and online advertising.
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Work in parallel with our prospecting and promotions Email Marketing Manager and own Blinks activation and retention efforts, primarily focusing on marketing automation and device/app/subscription lifecycle.
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This position is responsible for driving customer engagement and topline sales through email and SMS marketing tactics. There is an immediate opening for an Email Marketing Specialist on our Kipling eCommerce team.
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email retention engagement jobs
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