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Review and approve print and audio/visual advertising marketing materials (e.g. one sheets, trailers, TV spots), publicity releases, press notes and award campaign materials for contractual and guild compliance.
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Optimize Ford & Lincoln Protect Omni-Channel marketing strategy (direct mail, email, social media, Ford apps, etc.) Lead relationship with VMLY&R advertising partner, developing B2C media campaigns to grow vehicle service contract business through loyal and non-loyal Ford & Lincoln Protect dealers; develop engaging consumer marketing campaigns to re-engage consumers in the auto shopping mindset with targeted messaging.
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Sales experience in Advertising Sales and/or marketing of at least 3+ years. Focus on non-broadcast channels including: digital, sms/push, email, social, radio/podcast, print, etc.
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Align creative for consistent message across verticals (direct mail, email, consumer connection+, US Ford and Lincoln Protect websites (including Owner sites), Ford Protect eCommerce site, Consumer Connection+, Tier 3 dealer websites, and online advertising.
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In-depth understanding of marketing (B2C) and advertising strategies. In-depth understanding of marketing (B2C) and advertising strategies. Collaborate with the FCSD Marketing Team on the implementation of the 2024 Ford Protect media planning and positioning designed to build Ford & Lincoln Protect brand awareness in an aggressive and competitive digital market.
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Understanding of core marketing tactics required (ideally SEM, SEO, Content Marketing, Email Marketing, Digital Advertising, Direct Mail, Sales Enablement) Works closely with marketing colleagues to develop channel strategies for managed services across content, events, PR, social media, email, and sales enablement.
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Execute review of direct-to-consumer marketing materials to ensure creative message consistent during customers ownership cycle. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty.
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The Marketing Campaign Associate I Hybrid role involves responsibility for data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers.
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Digital Performance Marketing Strategy and Optimization : Oversee performance marketing channels including paid search, paid social, display advertising, affiliate marketing, social, and email marketing.
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We offer a variety of industry leading Digital and Audio advertising solutions including Programmatic Audio, Podcasting, Website Development, Display Advertising, Social Media Marketing, Boost Online Presence Solutions, Connected TV/OTT, Paid Search, Local SEO, Email Marketing, Weather Triggers, DNA Digital, Responsive Guaranteed Display, Geofencing, Direct Mail Digital Extension, Reputation Management, and much more.
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Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Bachelor or higher-level degree, preferably in Business or Marketing.
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Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more. to increase vehicle service contract sales in the post-vehicle sales channel. Will your career be a deep dive into what you love, or a series of new teams and new skills.
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Visa sponsorship is not available for this position. Knowledge and understanding of Ford & Lincoln Protect products, F&I selling processes and preferably with field and general office experience. Knowledge and understanding of Ford & Lincoln Protect products, F&I selling processes and preferably with field and general office experience.
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You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will you be a leader, a changemaker, a technical expert, a culture builder. A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
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4+ years work experience focused on digital marketing, email campaign management, online advertising, or other analytical online marketing function within a financial services firm.
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