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Reporting directly to the Associate Athletic Director for Marketing, the Director of Digital Marketing creates and implements a comprehensive marketing strategy for department digital outlets, such as social media, video displays, email and text messaging, search engine optimization and web-based advertising.
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Identify storytellers in collaboration with the Marketing and Communications Manager, including videos and traditional stories for the affiliate to leverage and amplify on social posts, online ads, email blasts, etc.
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Partner with Chief Marketing Officer to grow reach and engagement across platforms, including, LinkedIn, Instagram, Twitter, Spotify and Facebook. Partner with the Chief Marketing Officer to manage the firm's global brand and performance across channels, website, email marketing & social media.
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Emphasize a multi-channel approach, including social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, influencer partnerships, and content marketing.
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Experience working with a donor database and email marketing platform; Salesforce NPSP and Marketing Cloud Account Engagement (formerly known as Pardot) experience strongly preferred.
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Audience Engagement and Conversion: Leverage digital channels, including social media, search engine optimization (SEO), email marketing, and influencer partnerships, to engage prospective visitors, meeting planners, drive traffic to Chicago tourism platforms, and convert leads into hotel bookings and visits.
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DESCRIPTION Reporting directly to the Associate Athletic Director for Marketing, the Director of Digital Marketing creates and implements a comprehensive marketing strategy for department digital outlets, such as social media, video displays, email and text messaging, search engine optimization and web-based advertising.
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Work with the retention manager to oversee loyalty programs, personalized offers, and post-purchase engagement strategies to retain customers. Work with the retention manager to develop personalized and segmented email campaigns to nurture leads and retain customers.
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Develop and implement strategies to drive patient acquisition and engagement through digital channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and online advertising.
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You will lead a remote and talented marketing team, leveraging your expertise across driving top of funnel MQL’s/SQL’s, SEO, content marketing, email marketing, growth hacking, product marketing, organic search, social media, and influencer marketing to create and implement innovative campaigns that drive brand awareness, customer engagement, and revenue growth.
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Tell stories, curate, and edit content that will be shared across a variety of internal channels including our intranet, digital signage, newsletters, email, internal social channels, global engagement events and meetings.
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Provides administrative support for all DEC activities, such as Qualtrics surveys, website updates, Marketing Cloud email creation and management, and other donor communications. These responsibilities include managing an operating plan, sending email appeals, video stewardship/engagement, and attending the commencement fair.
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The Institute for Computational and Data Sciences (ICDS) at Penn State is seeking an Outreach and Marketing Strategist to lead the development and implementation of the ICDS communications, engagement, marketing, and outreach strategies that include a variety of methods such as web, email, social media, news media, and special events.
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Lead the development and implementation of comprehensive growth marketing strategies to drive user acquisition, engagement, and retention across various digital channels, including but not limited to SEM, SEO, social media, email, content marketing, paid search, paid social and partnerships.
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As an Email Marketing Manager, you will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions.
$60,000 - $75,000 a yearFull-timeExpandApply NowActive JobUpdated 8 days ago
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