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Experience using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, email marketing automation software, and SMS marketing platforms.
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Duties and Tasks:The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.
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The Marketing Communications Coordinator will manage daily marketing responsibilities that include social media and marketing communications, such as email communication plans, social media content development, press release creation and distribution, and internal communications.
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Work with CRM leadership to develop and execute all email marketing campaigns for a variety of brands at The IRONMAN Group; including athlete communications, marketing campaigns, e-commerce and partnership emails.
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The Communications Manager will be responsible for developing and implementing social media and email marketing strategies that align with our mission of building power in immigrant communities.
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The Communications Specialist will develop and manage communications strategies targeted specifically for the digital space including the management of all web assets, SEO/SEM, email, social media, database marketing, and display advertising.
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Collaborate with content marketing, digital marketing, product marketing, brand activation, other business units, and North America and international channel marketing and corporate marketing/communications/media relations teams to support corporate and business unit goals and objectives.
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The Communications Specialist works closely with the Director of Communications and senior leadership at Harvard University’s Center for International Development (CID) to develop and implement communications strategies to support and advance the Center’s mission, priorities, and programmatic activities.
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In alignment with the Marketing Communications manager, develop, and manage tactical marketing communications promotional activities in support of the account plan goals through the creation of awareness/ consideration of customer campaigns using; social media, print and online advertising, AR/VR, email, website, literature, etc.
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Knowledge of PR and advertising, branding, website tracking and metrics, social media, videography and photography, email marketing and communications, CRM database, SEO, mobile engagement platforms, e-commerce, including website optimization, email acquisition strategies, and customer conversion.
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Provides administrative support for all DEC activities, such as Qualtrics surveys, website updates, Marketing Cloud email creation and management, and other donor communications. Supports Assistant Director of Content Strategy and Assistant Director of Donor Relations in creating and reviewing content for various donor communications, such as stewardship and impact reports, acknowledgment letter templates, student scholarship recipient testimonials, texting scripts and updates, and Annual Giving appeals.
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This position will collaborate with the global marketing team (social, blog, partnerships, email), Global Category Brand Director and Managers, E&I (Esports & Influencer), and the sales teams to create best-in-class communications plans with results-oriented strategies and programs that increase brand awareness among consumers.
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The primary role of this position is assisting in the execution of the College of Human Science & Education’s digital communications strategy as well as providing support to all departments and units in the areas of social media strategy, digital marketing and communications, web development, and email management.
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Oversee external communications strategy including but not limited to social media strategy, website content, email, and text communications. Lead a communications team with two direct reports: internal communications manager & content strategy manager (external comms.
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Under the guidance/supervision of the Director of Corporate Communications, the Digital Communications Specialist will manage the corporate communications content calendar, publish contentacross all Hologic communications channels with the goal of strengthening messaging and increasing followership, and provide data (through media monitoring and publishing metrics) to measure effectiveness.
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