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Oversee the design and execution of multi-channel marketing strategy and campaigns, set and achieve strategic marketing goals related to research, campaign development and execution, paid advertising, social media metrics, email and marketing automation, etc.
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Experience of Customer Success spanning across: Strategy, Experience Design, Digital Channels (Web, Mobility, Portals, Collaboration), Integration & Process Automation (Integration, APIs, Modernization, BPM, Automation), Marketing & Commerce (Digital Marketing, Commerce, Marketplace), Emerging Digital Technologies (Immersive Services, Cognitive Contact Center) Good understanding of the BFSI/CMT industry.
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Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
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Comprehensive knowledge of Digital Marketing & Automation field and ability to build these competencies in the team. Plan, execute and optimize inbound and outbound digital marketing, which may include websites, mobile app, email, search engine optimization (SEO), search engine marketing (SEM), digital advertising, social media marketing, affiliates, and emerging digital channels.
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Knowledge of modern marketing processes and technology within Digital (including CMS, CXM, Marketing Automation, CDP's, etc), IT infrastructure and application development and proven experience in digital leadership.
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Required Minimum Qualifications:Education: Bachelors DegreeSkills and Experience 3+ years professional experience using digital business and/or collaboration methodologies; Experience with major marketing automation platforms, including HubSpot, Pardot, Eloqua, and Marketo, is required.
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Assist with the development and maintenance of the company website, ensuring that it is up-to-date and optimized for search engines and has current 's degree in marketing, communications, or related field2+ years of experience in digital marketing; digital marketing certiifcateKnowledge of B2B digital marketing channels and tactics, including SEO, PPC, email marketing, and LinkedIn. Experience with marketing automation and CRM tools, such as ZoHo or Salesforce.
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The company offers over 300,000 state-of-the-art products for process measurement and control of temperature, humidity, pressure, strain, force, flow, level, pH, conductivity, and indoor air quality, and is a recognized global leader in the digital marketing of technical products.
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Working knowledge of marketing automation platforms, such as Oracle Eloqua, Marketo, or HubSpot, or expert-level experience with email/SMS marketing platforms such as ConstantContact or MailChimp.
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Familiarity with HubSpot, Craft, Highspot, Jira, SharePoint, Microsoft Teams, and other marketing automation and sales enablement tools. We are seeking a driven and creative Product Marketing Manager to join our Digital Marketing team.
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Alongside these, we also have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer.
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Updates content on digital signage templates as requested by the Marketing department. Basic knowledge of AV automation (Crestron, BSS, PC-Music, and iPTV), Audio/Visual control systems, and IT.
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Experience with marketing automation programs (specifically Marketo) is a plus! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
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The Digital Marketing Manager will work to support and execute key digital initiatives within the global digital channels to support the full-funnel, ABM go-to-market strategy.
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Experience using marketing automation software; proficiency with Salesforce Marketing Cloud a plus. This position creates and implements email and social media marketing campaigns to support the organization’s wide-ranging initiatives and revenue goals.
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