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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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Manages client digital marketing budgets and makes decisions on budget allocation across all paid platforms including, but not limited to, Google AdWords, Google Display Network, Facebook Advertising and Twitter Advertising.
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The ideal candidate is collaborative, strategic, data-driven, creative, and has experience with marketing techniques, including account-based marketing, intent-based marketing, search engine marketing, paid search, paid social, email marketing, content syndication, content marketing, digital marketing, digital/physical events, and digital advertising.
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Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.
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Use data analysis, tracking, and research, including Google Analytics, Google Tag Manager, VitalSite, paid advertising platforms, social media channels, and other tools to assess the impact of digital marketing initiatives on online goals.
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Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo,or other BI tools. VML is seeking a Senior Digital Media Analyst with a passion for actionable analytics to solve core questions related to digital direct response campaigns that are executed through a variety of advertising channels such as paid search, display and paid social.
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And analytics platforms and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, Coremetrics, etc. You will be responsible for data consolidation, analysis and insights generation and client report development-you also will need to have strong communication skills (including strong data visualization skills) with diverse audiences at all levels of the organization.
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Robust experience with using data visualization to share results and tell stories to clients at all levels. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
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Strong understanding of analytics and reporting, setting up KPIs, and using tracking tools including Google AdWords, Analytics, Tag Manager, and Data Studio. Review frequent traffic and site conversion reports in Google Analytics; analyze data and make media optimization recommendations.
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You’ve got as good a handle as anybody on the tech, whether it’s Drupal, Buffer, Salesforce, Tableau, Pardot, Radian6, Facebook for Business, AdWords or Google Analytics. Hired Gun ProfileWith more than 10 years of experience in digital marketing (the bulk of it doing paid search, paid social or analytics), you’re ready to seize the reins of a powerful data and analysis team and make it really soar.
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Assistant Digital Media Planners work across all major online platforms (Facebook, Instagram, Twitter, Google Adwords, Google Analytics, StackAdapt, LinkedIn, Google Tag Manager, Looker Studio, etc.
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O Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiativeso Assist in client keyword focus and strategy via AdWords, Google Analytics, etc.
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Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, and Domo is required; knowledge of visual techniques for data analysis and presentation is a plus.
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Manage day to day hands on keyboard management of Google Adwords and Meta Business Manager paid media platforms. Developing, executing, and optimizing cutting-edge paid media campaigns from conception to launch including campaign tracking/tagging verification, and QA.
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10+ years hands-on experience running paid search campaigns, with a focus on direct response within retail and ecommerceExperience in managing bid optimization platforms (DART Search, Kenshoo, Marin)Advanced MS Excel fluency Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Omniture, AdWords, Google Search Console, and other relevant platforms.
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