Genesco

Work closely with the SVP Chief Product Officer to develop product marketing strategy.. Lead and manage co-operative advertising, public relations, online marketing, event marketing and visual merchandising services through in-house staff and external relationships.. Collaborate directly with licensing teams at Licensors (e.g. Dockers/Levi's). Manage day-to-day communications with wholesale sales team, design agency, and display partners.. Support new product collections and categories that meet opportunities in the marketplace with appropriate consumer marketing, including naming, packaging, displays, advertising, etc

marketing manager

The Ideal Candidate The Marketing Manager is responsible for implementing and coordinating licensee brand requirements and drive retailer communications and sales support for Genesco Brands Group along with interfacing and collaborating with individual licensor(s) and managing marketing budgets. To provide development and support for the overall product marketing strategy. Responsible for collaborating with sales/product development team to ensure the brand values & brand DNA are communicated consistently across all retailer and consumer communication via asset development and execution. How You Will Make an Impact
Work closely with the SVP Chief Product Officer to develop product marketing strategy.
Lead and manage co-operative advertising, public relations, online marketing, event marketing and visual merchandising services through in-house staff and external relationships.
Manage a multi-million dollar marketing budget
Collaborate directly with licensing teams at Licensors (e.g. Dockers/Levi's) to ensure consistency in marketing strategy for wholesale licensed brands.
Develop and deliver required and approved marketing assets to key stakeholders, internal/external
Plan and execute wholesale marketing to include advertising, sales support, trade shows, events and B2B ecommerce.
Manage day-to-day communications with wholesale sales team, design agency, and display partners.
Support new product collections and categories that meet opportunities in the marketplace with appropriate consumer marketing, including naming, packaging, displays, advertising, etc...
Manage trademark development and registration process with legal department.
Collaborate with key internal partners to consistently communicate brand message across wholesale and direct to consumer channels.
Identify key social media opportunities and drive awareness with external partners.
Build presentations to support divisions reporting, planning and strategies. Experience and Skills You'll Need to Have
Bachelor's Degree in marketing, public relations, or communications
5-10 years of marketing experience required
Experience managing client/agency relationships
Experience with primary and secondary research
Experience in a multi-channel environment a plus
Must possess excellent writing skills
Ability to analyze marketing efforts and present findings
Computer proficiency to include Word, Excel and PowerPoint
Ability to work well under pressure, juggle competing demands, and maintain good working relations with department and media
Team Player
Problem solving and creativity
Travel required #J-18808-Ljbffr

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