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Webinars as a Lead Generation Tool
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- Before diving into best practices, it is essential to understand the tradeoffs associated with webinars as a lead generation tool.
- Audience Retention: Holding participants’ attention throughout the entire webinar can be challenging, especially with competing distractions.
- Logistical Considerations: Organizing a successful webinar requires careful planning, including choosing the right topic, scheduling, and promotional efforts.
- Identify Target Audience: Before planning a webinar, define the target audience and tailor the content to their needs and pain points.
- Promptly address attendee inquiries and leverage the momentum generated during the webinar to further build relationships.
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