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VP of Marketing - Brand & Growth
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- The VP of Brand & Growth is responsible for leading the marketing, community impact, brand/growth strategies, and the product roadmap that drives member engagement and successfully meet business and growth objectives.
- The VP of Brand & Growth will successfully lead a team in the planning and oversight of branding, marketing advertising, community engagement activities and the data analysis and development of the overall product strategy and ongoing product management of CCF’s lending and deposit programs.
- This position is the primary driver of strategic communications, messaging, and product life cycle.
- Oversee and lead community relations and maximize financial literacy, community, and brand efforts.
- Follow policy and procedures related to Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP), Customer Due Diligence (CDD) and Secure and Fair Enforcement for Mortgage Licensing Act (SAFE) daily to ensure compliance with current regulations.
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