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VP, Database Marketing Lead Analyst
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- The Marketing Information Management (MIM) Audience Management function ensures consistency in the use of information, the evaluation of alternative MarTech techniques that are appropriate for prediction and decision making, and the rapid deployment of relevant offers to customers in order to foster sustainable revenue outcomes.
- Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies.
- KnowledgeWorking knowledge of multi-channel, customer centric marketing techniques.
- Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.
- Hands on Work coding within the Citi Marketing Platform, Proprietary system hosted by a 3rd Party Vendor.
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