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SVP, Analytics
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- The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs).
- The SVP Activation Analytics role is accountable for the performance and results of reporting programs, processes, and outputs, as well as championing new ways to support clients and internal corporate analytics initiatives with a data-driven focus.
- The SVP leads a team of Director of Analytics and their direct reports who are running the analytics programs within each portfolio in addition to data science talent.
- As Activation Analytics leadership, work closely with the data engineering team, digital strategy team, and cross-office leaders to continue to grow and optimize Fingerpaint's data initiatives, analytics programs, and practices.
- Develop models and synthesize recommendations on best path forward for specific products
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