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Sr. Outbound Marketing Specialist
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Full-time
- The Senior Outbound Marketing Specialist designs, builds and analyzes automated journeys targeted for business growth, lead generation, and retaining existing customers, using Salesforce Marketing Cloud.
- Assists in designing and documenting solutions to leverage automation, dynamic content for personalization, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response.
- Reports and analyzes email and SMS activity with a strong understanding of digital marketing KPIs to advice on optimization.
- Salesforce certifications (e.g., Salesforce Marketing Cloud Administrator or Email Specialist) preferred
- A minimum of 4 years of experience with a marketing automation tool or ESP (email service provider) with a minimum of two (2) years of work experience with Salesforce Marketing Cloud.
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