Sloane Staffing

The Sr. Performance Media Specialist will be responsible for developing and executing comprehensive performance media strategies to support brand and demand objectives.. This role requires expertise in managing large-scale digital marketing campaigns across various channels, including paid search, display, sponsored content, and OTT/CTV video.. Utilization of account based marketing (ABM) strategies and activation techniques where applicable.. Utilizing Excel for data analysis and reporting, including VLOOKUPs and Pivot tables.. Experience in planning and delivering programmatic campaigns, paid social campaigns, and managing video advertising campaigns (OTT/CTV).

marketing specialist

The Sr. Performance Media Specialist will be responsible for developing and executing comprehensive performance media strategies to support brand and demand objectives. This role requires expertise in managing large-scale digital marketing campaigns across various channels, including paid search, display, sponsored content, and OTT/CTV video. Collaboration with cross-functional teams and agency partners is essential to ensure the success of our integrated marketing efforts. If you are a strategic thinker with a passion for driving impactful digital marketing campaigns, we encourage you to explore a chance to come build with us! KEY RESPONSIBILITIES OF THIS ROLE INCLUDE: Strategic Planning and Execution: <ul><li>Collaborating with marketing leadership to develop annual performance media strategies aligned with brand and demand KPIs.</li><li>Planning, executing, optimizing, and reporting on performance media campaigns across multiple channels.</li><li>Managing paid media advertising budget effectively, optimizing allocation to maximize ROI.</li><li>Stay informed about market trends, competitive landscape, and industry insights to identify new performance media opportunities.</li><li>Evaluating and incorporating digital and offline media into integrated media approaches to reach target audiences.</li></ul> Cross-Functional Collaboration: <ul><li>Close collaboration with agency partners to execute and optimize media plans, ensuring alignment with strategic objectives.</li><li>Design and activation of media campaign materials and reports in collaboration with marketing teams.</li><li>Utilization of account based marketing (ABM) strategies and activation techniques where applicable.</li></ul> Data Analysis and Reporting: <ul><li>Utilizing Excel for data analysis and reporting, including VLOOKUPs and Pivot tables.</li><li>Implementation of audience-sizing, data appending, targeting, and performance projection strategies.</li></ul>SKILLS + EXPERIENCE: <ul><li>Proficiency with multiple digital paid media management platforms (e.g., Google, Microsoft).</li><li>Experience in planning and delivering programmatic campaigns, paid social campaigns, and managing video advertising campaigns (OTT/CTV).</li><li>Familiarity with tagging and reporting protocols, including Google Tag Manager, UTMs, and Google Analytics.</li><li>Strong analytical skills and ability to evaluate and incorporate data into strategic decision-making.</li><li>Bachelor's Degree in Marketing, Advertising, Digital Marketing, or Marketing Communications.</li><li>Minimum of 5 years of hands-on experience in planning, executing, optimizing, and reporting on results-driven digital campaigns.</li><li>Ad platform certification preferred (e.g., Google Ads certification).</li></ul>

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