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Sr. Manager, Global Brand Insights & Analytics
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Full-time
- We are looking for a data-driven leader who can navigate the intersection of performance analytics and brand strategy, leveraging cutting-edge tools and methodologies to uncover valuable insights that shape our company's narrative and resonate with our target audience.
- Brand Measurement and Reporting:Work with brand team leaders to develop an end-to-end Global Brand Marketing measurement framework with primary and secondary KPIs and benchmarks across all brand channelsRegularly monitor and analyze key brand metrics, with a primary focus on unaided and aided awareness and consideration, across global markets, using various analytics tools including Adobe Analytics, Morning Consult, Nielsen and Sprinklr.
- Share regular strategic reports on campaign and content performance across Global Brand Marketing and to relevant stakeholders with performance data, insights and recommended optimizations based on our KPI goals.
- Collaborate with partners in Comms, Product & Solution Marketing, Field Marketing, and Digital Acquisition and Strategy Ops and Digital Analytics teams to help form comprehensive insights and stories, and to share relevant information.
- Strategic Liaison:Partner with Brand Strategy during annual planning to assess both performance learnings and market / audience insights to help ground our annual marketing strategies.
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