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Sr. Manager, Brand Marketing, Drybar
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Full-time
- The Sr. Manager, Brand Marketing will be responsible for managing and growing Drybar’s brand by deploying focused marketing programs across the existing assortment, as well as managing overall brand campaigns/partnerships to keep elevating the brand.
- As brand champion, this role will partner closely with sales, channel marketing, digital, social, ecommerce (and other cross-functional partners), internal creative teams and agency partners to implement coordinated 360 marketing plans.
- Use consumer research and insights, competitive intelligence, and old fashioned “gut instinct” to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products, the introduction of new products, and consumer segmentation initiatives.
- Experience working in brand management in prestige beauty highly desired and with key prestige retailer accounts (i.e., Sephora, Ulta, Nordstrom, Macy’s)
- Passionate about the beauty industry and trend savvy
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