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Sr. Director, Strategy & Analytics, PBR
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Full-time
- A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics.
- The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.
- Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
- Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
- Work alongside Sponsorship sales leaders to continually develop and update rate cards
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