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Sr. Director, Marketing - DTC / DTP, PBC
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$255,425 - $330,550
- Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
- The Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP), PBC will report directly to the Executive Director of Marketing for the PBC business and lead the Direct to Consumer/Patient marketing strategy and execution for Gilead’s PBC business.
- This leadership role will ensure the success of Gilead’s PBC business by leading innovative patient marketing approaches, delivering branded content for the field team, and championing the communities we serve authentically.
- Owns the overall direct-to-patient strategy and oversees the development of the tactical plan for PBC DTC/DTP. Represents the patient voice to shape the overall brand strategy
- Collaborates closely with cross-functional teams to ensure coordinated efforts that align with brand strategy and champion the voice of the consumer in broader cross-functional initiatives
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