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Sr Director, Customer Data & Insights CD & I, Neuropsychiatry
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Full-time
- The Sr Director, Insights and Analytics Lead, will support the Neuropsychiatry franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights.
- Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence.
- Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
- Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution
- Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
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