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Sr Digital Optimization Analyst
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- Conduct exploratory analysis of digital platform performance using both frontend digital analytics and backend data (e.g. POS, CRM) and other system data sources, identifying trends and proactively suggesting opportunities that will improve digital performance.
- Partner with key stakeholders across the org (e.g. UX/UI Design, Product Owners, Marketing, Creative and Technology teams) to design and execute A/B testing website campaigns, personalization tactics, analyzing key digital metrics, and identifying opportunities to increase web engagement and conversion performance.
- Vocational qualification bachelor's degree in statistics, economics, mathematics, marketing, or related field.
- 5 - 8 years of experience in digital marketing analytical role or e-Commerce analytics role, with strong expertise in web and app analytics environments and tools either at agency / consultancy or client side.
- Advanced knowledge of analytics tools such as Digital Analytics (Google 360, Adobe), heat mapping tools (i.e., HotJar, Quantum Metric, or Clicktale), and optimization / personalization solutions (Optimizely, VWO, Adobe Target).
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