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Specialist, Digital Platforms
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- We do it every day with our partners: French’s, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally’s, Eagle Foods, MedExpress and SYLVANIA.
- As a part of our growing Digital Platforms team, you’ll work to develop and activate digital campaigns across paid social, paid search, and programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next.
- Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
- Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.)
- Activate campaigns through various platforms ( The Trade Desk, DV360 , CM, SA360, Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest ) and maximize media performance through ongoing optimizations
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