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Specialist, CRM & Marketing Automation (Hybrid Based)
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Full-time
- This marketing specialist will support the overall execution of campaign and segmentation strategies in addition to reporting and analytics.
- In addition, they will support the execution of all campaigns across the enterprise and business units and is a Dynamics 365 and Marketo expert.
- Assist with development of service line campaigns and marketing assets such as landing pages, forms, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites.
- Recommend more efficient ways to delivery multi-channel, personalized consumer experiences and apply best practices efficiently across all campaigns by leveraging the capabilities of the D365 and Sitefinity platforms including global application, tokens, snippets, each platform’s dynamic capabilities, and artificial intelligence.
- Proactively ensure all our digital communications (email, SMS, maintain the highest standards of quality, ethics, and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR. Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties.
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