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Senior Program Manager, Marketing Technology
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Full-time
- The Senior Program Manager will lead our Digital Asset Management (DAM) system and related activities by both defining and executing the vision for asset and content management in partnership with Marketing, Brand & Technology teams.
- It is a source of truth for over 500k reusable assets to enable workflow efficiencies through automation and governance resulting in speed to market, improved customer experiences and risk mitigation.
- Strategy & Implementation: You’ll own and implement the DAM strategy which serves as the blueprint for how Schwab handles digital assets and content throughout their lifecycle, encompassing a range of activities, from intake and storage to taxonomy/metadata management, retrieval, distribution and archival.
- Technical Expertise: You’ll lead the DAM system (preferred experience with Bynder), including technology strategy and operations.
- You’ll work with partners and vendors to build and optimize critical functionality, software and systems including inbound/outbound API integrations, Taxonomy, Metadata, CDNs, and guide integrations with related marketing platforms such as: Front/Back-end CMSs, SalesForce, Marketo, etc.
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