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Senior Marketing Manager, Content Strategy, AWS Website
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$112,800 - $186,500 a year
Full-time
- The AWS Website team seeks a visionary Content Strategy Leader to establish an exceptional content management practice.
- They will be responsible for crafting a comprehensive content strategy that guides the intentional creation and maintenance of information across the AWS website, considering the end-to-end customer experience, while effectively collaborating with copywriters, designers and marketers across multiple organizations to create the right messages to convert prospects into new customers and build loyalty with existing ones.
- This Sr. Marketing Manager will serve as the translator between technical and non-technical teams helping marketing and content authors fill content gaps and structure content effectively for compelling storytelling that improves customer engagement, brand perception and content performance while working hand in hand with architects and the content asset manager.
- Lead all stages of the website content supply chain in collaboration with UX Design, SEO, Marketing, and other relevant internal stakeholders.
- Work with Content Architects, content asset managers, and product owners to conduct audits, appraisals and inventory of existing content and comfortably navigate site maps, schemas, taxonomy and content models
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