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Senior Manager, North America Search
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$101,000 - $150,000 a year
Full-time
- You are a quant-based marketer with the ability to forecast opportunities, develop statistical significant tests, and recap complex strategies and tests for leadership and business teams via executive summaries backed by data.
- You will serve as a key member of the Michael Kors NA Digital Marketing team and are responsible for leading the holistic search strategy for both paid and organic search marketing.
- This includes executing innovative initiatives across paid search, shopping, and SEO in partnership with internal stakeholders, external agencies, and partnerships with Google and Microsoft.
- Create strategy, implement, track, analyze and optimize Paid Search and Shopping campaigns in Google, Microsoft, and other search engines in partnership with external agency.
- Develop processes to provide ongoing visibility to actionable search-driven consumer insights to cross-functional teams (including digital commerce, merchandising, web production, buying etc
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