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Senior Manager, Marketing Operations & Strategy, Ford Integrated Services Marcomm
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- The IS Marketing Operations and Strategy Manager assumes a wide array of responsibilities to support the growth of Integrated Services and the development of a transformational Marketing Communications discipline.
- Responsibilities include the establishment of processes and measurement to drive the newly established Services marketing execution team including interfacing with numerous stakeholders, driving alignment and synergy across the IS Marcomm and business teams, designing an optimal structure and processes for efficient and effective management of the organization across individual teams and accelerating the establishment of new growth marketing capabilities internally and with vendors.
- The ideal candidate has experience with enabling digital transformation, process implementation and cost management with a proven ability to manage multiple stakeholders, implement strategy, communicate expertly, demonstrate resilience, and exemplify Ford+ Behaviors.
- The Integrated Services Marcomm org is tasked with accelerating the Ford+ strategy to transform the company by building sustained, always-on customer relationships and capturing new, high-margin services, subscription and other digital revenue through building an effective marketing communications org to leverage DTC tactics and the scale of “Big Ford” marketing to deliver exponential YoY revenue growth for existing and emerging services businesses.
- This position reports to Kendall Thaker, Director of Integrated Services Marketing who reports to Lisa Matarazzo, Chief Marketing Officer, Ford Motor Company.
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