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Senior Email Marketing Manager
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Full-time
- You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly.
- You are a team player and email marketer who understands consumer psychology and the need for quality content and messaging.
- Optimizing and expanding our automation set for prospective and existing investors to create more of a “one-to-one” experience, as well as generating a flywheel of testing and feedback
- Owning the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team better
- Partnering with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP to support easy creation of highly personalized comms
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