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Senior Data Scientist, Commercial Growth Marketing
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Full-time
- Summary: The Senior Data Scientist at CVS Health spearheads innovative strategies, leveraging advanced analytics and consultative problem-solving to drive incremental membership and margin for Aetna B2C Marketing segment.
- Conduct after-campaign reporting, aligning enrollment with paid advertising campaigns and report on enrollment/audience quality and engagement, verifying audiences and overseeing the deployment of direct mail and emails.
- 3+ years of recent hands-on modeling experience using statistical (frequentist and/or Bayesian), machine learning, or deep learning methods.
- Use cases include multi-touch attribution (MTA), marketing mix models (MMM), and/or customer segmentation.
- 3+ years of programming experience with Python or R, SQL, Tableau (or similar visualization tools).
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