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Senior Analyst, Advanced Analytics
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- As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.
- Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
- Identify strategic areas for optimization by acting as an integration point across account management, ad-ops and bid strategy, BI, Engineering
- Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
- Experiences in SPSS, SAS, R, Python (or other statistical analysis and data mining packages)
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