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Search Engine Marketing Specialist
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- The ideal candidate will be responsible for improving our website's organic and paid search results and maximizing traffic through search engines.
- The role requires expertise in on-page and off-page optimization techniques, keyword research, content strategy, and technical SEO. The SEO & SEM Specialist will collaborate with the content team, web developers, and marketing team to implement best practices in organic and paid search and achieve business goals.
- Develop and implement effective SEO and SEM strategies to improve organic search rankings, boost paid search performance, and drive targeted traffic to our website.
- Manage and optimize paid search campaigns across various platforms (e.g., Google Ads, Bing Ads) to maximize ROI.
- Stay up-to-date with the latest trends and best practices in SEO and paid search, and proactively identify opportunities for improvement.
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