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Research Director
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- Our projects take us around the world, from developing brands for communities, to tourism development plans for countries to economic development strategies for cities.
- As the manager of Resonance’s research team, the Research Director is a key resource to plan and develop research materials, conduct analysis and draft / produce reports for a wide variety of projects, from mining user-generated data in online channels such as Tripadvisor, to conducting labour market and cluster analysis for regional economies, to drafting, programming and analyzing surveys of visitor and resident sentiment.
- Define research methodologies, data collection strategies, and analysis frameworks to ensure robust and insightful outcomes to support destination development, economic development and brand strategies
- Collects and analyzes key third-party statistics and produces infographics, charts, reports and presentations with respect to tourism, economic development, innovation, and livability for communities, cities, regions, states/provinces and countries
- Manages the development, deployment, analysis, and reporting of online surveys and other quantitative research programs for clients
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