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Regional Marketing Manager - Experiences (Experienced Level Professional)
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Full-time
- Define the marketing strategy of the Michelin Guide, Restaurant, Wine, and Hotel activities.
- In a context of deep transformation of the Experiences Business Line, you will support the central Marketing Manager and the Business Development Manager in the creation, deployment and management of marketing offers for partners (private companies in various business segments or institutional structure/administrations), in a customer-centric approach (B2B, B2A and B2C).
- Guarantee the overall compliance of the global marketing guidelines: branding, CRM, offers, etc
- Work with Editorial to ensure strategy for local social media with respects of Michelin Group guidelines to drive engagement, interaction, brand affinity and improve the audience experience.
- 5+ years in digital marketing strategy coupled with hands-on executional experience
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