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Public Relations Specialist
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- The Public Relations Specialist works with the communications, marketing and retail operations teams to implement daily media and public relations outreach to position Bass Pro Shops and Cabela's as a leading national retailer inspiring everyone to enjoy, love and conserve the great outdoors.
- Serve as a day-to-day contact for news media - pitching, coordinating, preparing messaging and scheduling interviews as needed.
- Develop relevant and engaging pitches and story angles for local and national media that translate into positive news coverage for the company and its brands, particularly for priority company announcements and large retail campaigns like Santa's Wonderland, Gone Fishing, Spring Fishing Classic, Fall Hunting Classic and more.
- Write and produce press materials including news releases, media alerts, fact sheets and event calendar listings; coordinate related photos and b-roll video assets needed for retail events, grand openings and campaigns.
- Support crisis communications and issues management.
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