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Promotions Director - KUFW
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- All prizes must have prize sheets and documentation in Promo Suite.
- Develop marketing/imaging strategies, trade and non-trade advertising, and all expenditures based on budget for on-air and on the streets marketing to promote the Radio KUFW Fresno station working closely with General Manager and Program Director.
- Manage all aspects of station’s prizes and contesting both on air and on-site promotional give always, using Promo Suite and Winner Forms to document all winners and prizes.
- Generation of new sales through promotional packaging and partnering by developing relationships with community leaders, theme parks, amusement parks, and local entities working with General Manager to assist with information for creation of sponsorable sales packages.
- Responsible for Community Relations and providing information for Quarterly FCC Community Affairs reporting, this includes all nonprofit fund-raising events and initiatives.
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